Full Handbook
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GEN
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5
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1
Application
GEN 5.1.1 
30/04/20111, This chapter contains:2(1) guidance for firms,3 authorised payment institutions3 and authorised electronic money institutions3 and their 4appointed representatives, agents 4or tied agents 5on the circumstances in which the FSA permits 5, 4them 4to reproduce the FSA logo;2
(2) rules on the use by firms of the keyfacts logo.2
Purpose
GEN 5.1.2 06/11/2006The FSA logo is a registered UK service mark, with number 21505606. The keyfacts logo is a registered Community trade mark, with the number 386688. Both are6 the property of the FSA. 6They are 6also subject to copyright and may be used or reproduced with permission of the FSA only. If the FSA 6or keyfacts logos are 6reproduced or otherwise used by any person without such permission the FSA may seek to enforce its rights over its property through the Courts.GEN 5.1.3 01/11/2009GEN 5 Annex 1 G is a general licence, which sets out the circumstances in which the FSA permits 45a person to whom this chapter applies 4to reproduce the FSA 6and keyfacts logos6. 54, 5Such a person 4need not apply for an individual licence if it uses or reproduces the 6logos 6in accordance with the general licence.GEN 5.1.4 01/11/2009The FSA has no policy to allow use of the 66logos by a54, 5 person to whom this chapter applies 4other than as set out in GEN 5 Annex 1 G. If, however, 54, 5such a person4 wishes to use or reproduce either of6 the logos6 other than in accordance with the general licence, it may apply to the FSA for an individual licence, giving full reasons why it considers the FSA should grant the licence.2The keyfacts logo
GEN 5.1.5 
01/11/20072A firm must not use the keyfacts logo other than as and when it is required or expressly 7permitted6 to be used by the rules, and in accordance with the general licence in GEN 5 Annex 1 G6.GEN 5.1.6 01/12/20042A firm must take all reasonable steps to ensure that its representatives do not use the keyfacts logo other than as and when the logo is required to be used by the rules.GEN 5.1.7 01/12/20042A firm must take all reasonable steps to ensure that the keyfacts logo is not reproduced on any document that the firm, or any person acting on its behalf, provides to a customer unless the reproduction is required by the rules.The FSA logo
GEN 5.1.8 31/10/20088A firm must not use the FSA logo (and must take all reasonable steps to ensure that its representatives do not use the FSA logo) in any communication with a client other than in accordance with the general licence in GEN 5 Annex 1 G or any individual licence granted by the FSA to the firm or its representatives.
